Economy

Chicken, burgers top online food orders

food-jumia

Jumia Food chief commercial officer Shreenal Ruparelia during the launch of Jumia Kenya Food Index 2020 on October 15, 2020. PHOTO | DIANA NGILA | NMG

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Summary

  • A jump of 30 percent of online consumers in Nigeria, South Africa, and Kenya was witnessed during the lockdown period.
  • The Jumia report highlights the rapidly changing consumer behaviour toward online channels and the shifts are likely to stick on the post-pandemic era.
  • Baba-Nyama-Choma was the top popular local vendor (non-international brands) followed closely by Marita’s Bhajias, Swahili Plate and Wok on Wheels on Jumia Food.

Kenyans consumed lots of fast foods during the Covid-19 related lockdowns, a new report shows.

In the second edition of Jumia’s Kenya Food Index Report, chicken was the most ordered food in the country in the period between March and August, followed by burgers and pizza. European cuisine was a distant fourth.

“Fast food category, the most popular, is growing due to affordable price, convenience and fast delivery. We also have a mix of good local and quick service restaurant brands present in the market,” said Jumia Food Chief Commercial Officer Shreenal Ruparelia.

The Jumia report further indicated that the spread of Covid-19 led to increase in online shopping, with most consumers making their first online purchases during this pandemic.

A jump of 30 percent of online consumers in Nigeria, South Africa, and Kenya was witnessed during the lockdown period.

The Jumia report highlights the rapidly changing consumer behaviour toward online channels and the shifts are likely to stick on the post-pandemic era.

“Kenya leads in internet penetration in Africa at 87 percent and with great smartphone adoption (84 percent Jumia Food orders from Mobile phone – Jumia Food App 65 percent). The youthful tech savvy population average has greatly aided in e-commerce adoption,” said Ms Ruparelia.

Enhanced availability of popular vendors in the country have also played a big role in raising awareness about the convenience of online shopping platforms such as Jumia Food and its competitors Uber Eats, Glovo and Yum.

Baba-Nyama-Choma was the top popular local vendor (non-international brands) followed closely by Marita’s Bhajias, Swahili Plate and Wok on Wheels on Jumia Food.

Players in the market continue to adopt various strategies to expand their fast food market share, increase profitability and remain competitive.

The report was released during the ongoing Jumia October Food Festival.

Nairobi tops the list of cities with most demand for online delivery followed by Casablanca (Morocco), Lagos (Nigeria) Kampala (Uganda) and Abidjan (Ivory Coast).

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